A 3,100-square-foot addition to a family-owned Peterbilt dealership’s 1970’s building accommodates growth for their staff and sales with a much-needed conference and office area while also capitalizing on its prominent location along a well-traveled interstate.

A generously scaled lobby that accommodates the display of a semi-tractor serves as the new primary entrance for customers and staff. The tractor’s height drove the scale of the single-volume space. Six offices and a conference room anchor one end of the addition by inserting a lowered steel structure that intentionally recalls steel frames used in semi-tractor assembly lines.

A minimalist palette reinforces the semi-tractor as the primary focus with concrete floors, white walls, and exposed structure complimenting accent walls constructed of stacked wood, similar to that used in semitrailer beds.

A 20-foot-high aluminum screen over the glass box volume utilizes varying dimensions of perforations to create a striking super graphic of the Peterbilt logo that is visible from the interstate. This screen also functions to shade the offices and conference room. Semi drivers passing by frequently stop for photo opportunities, and it is used as a backdrop every time a semi-tractor is sold at the dealership.