Insights
Insights
06.04.25

An experience as unique as each cancer diagnosis

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Designing an experience for the annual Leukemia & Lymphoma Society’s Light The Night event in Madison needed to encompass both the profoundly personal experience of a cancer diagnosis as well as the expansive support system a diagnosis creates.

The result was an immersive experience with three installations strategically located at multiple locations at Madison’s Vilas Park.

LLS LTN Site Map Final 1

“A cancer battle can change one’s perspective on life, whether for the patient or a loved one. The intent this year was to re-imagine the walk experience, thinking big about what light intervention across the landscape could do to evoke feeling and a sense of collective strength.”

– Erin Whitman, a designer at OPN Architects who helped lead the design and installation of this year’s Light the Night event for the local LLS chapter.